Building a StoryBrand PodCast

StoryBrand is a great group of people who help business clarify their message. Donald Miller began the company some years ago as he learned how to simplify his own message.  I have been interested in his books and other products for some time.  I signed up for his newsletters, emails, etc. and watched as his company grew.

StoryBrand did grow and it offered a live workshop to help other companies clean up the information they offer to prospective clients.  Given our location, heading to Nashville for a live workshop wasn’t in the cards so I hoped they would offer an online workshop as they have done for other products.  They did.  Yet, I still didn’t discuss it directly with Jim and Jay.  I kept absorbing all the information the company put out publicly and incorporated it as best I could.

Fast forward to spring 2016.  It was time to update the website and I knew it really needed an overhaul.  StoryBrand offered the online workshop again so I talked to Jim and Jay about it.  We decided to make the investment.  As soon as I finished the school year with the kids I dug into the class.  Then I edited the website and edited it some more.  It was a challenging process, but absolutely worth every dollar and hour spent.

In December, J.J. Peterson gave me a call and we talked about how StoryBrand had made a difference for Tranquilo Bay Eco Adventure Lodge.  Now, to be fair, the numbers we discussed with regard to growth of our business are so much more so than just changing our messaging.  This has helped immensely, but 12 years in business, trade shows, work with groups, and increasing our available units has also had a significant impact.  The increase in individual travelers rather than groups or people booking through travel professionals is the number that ties most closely to our work with StoryBrand.  And I must say that the investment in the StoryBrand workshop has paid off more so than any of the other marketing related tools (SEO assistance, business listings, etc.) we have used in the past.

The Building a StoryBrand Podcast is live now.  Its feature guest is John Lowry who discusses negotiation skills with Donald Miller.  I learned a few new things to consider that I didn’t learn in law school or years practicing law – always a nice bonus.  The phone call between J.J. and me is at the end of the podcast.  Take a listen.  Look out for a sloth and a little bit of Van Halen.

Goldilocks and the new logo

Tranquilo Bay Logo So, all of this began some time ago. I got the itch to change the logo. Our original logo was a great one to begin our business many years ago, but we have changed and grown over the years so I believed it was time to show that growth in the form of the logo.

I looked for logo templates across the Internet. I tried a few on for size. I felt like Goldilocks except that I couldn’t find one that was just right. So I enlisted a professional for help. This was a big deal. We try to do everything in-house so stepping out was nerve-wracking yet I knew I couldn’t do it.

I reached out to a woman, Erin Napier, whose blog I have read for many years now. She has a lovely stationary and graphic design business out of Laurel, Mississippi and is in the process of filming a television show with her husband for HGTV.  I gave her a list of my requirements and she came up with a several options. She did a hand-lettered logo that was beautiful, but Jim and Jay found it a bit hard to read. She also created a beautiful hand-drawn pineapple that we worked with as we continued to develop the logo. She and I went through many iterations and I felt like I was pushing the number of iterations she was willing to complete. She has the patience of a saint and was kind and helpful throughout the process. We ended with a version that was lovely. I tried it out at New Year’s to see what people would think. It received rave reviews from the public. Not so much from Jim and Jay.

Jim and Jay were largely okay with the meat of the logo, but each had different issues. Jim didn’t want a pineapple as our main icon in the logo. He knew I was using it as the international symbol of welcome, but as an eco lodge a pineapple isn’t the friendliest crop to the planet so the pineapple had to go. Jay wanted to make sure that people knew our offerings included both land and sea. We used what Erin had developed for us as our base as we progressed to what fit us just right.

So, what to use as an icon when you offer a number of excursions and do not want to exclude any one group in particular? One of the majestic trees of the rainforest is what we decided upon. The tree we ended up with is an interpretation of our favorite “broccoli” tree. That tree has been a favorite of ours from the beginning here at Tranquilo Bay so it is fitting that it ended up in our logo.

To me, a rainforest giant has strong roots, has grown for many years (and should have many more to go), and has had to make many compromises with the environment over its tenure to reach its spectacular height. This represents the relationship between the Kimball and Viola families. The tree in our logo has two main branches that have grown off of its strong base. Both of our families are united under Tranquilo Bay yet remain separate, which is exactly what I see in this tree.

Our original logo listed only Panama as the location. With this new logo we made it more specific with Isla Bastimentos, Panama to bring in the information about the sea or that we are located on an island.

Will this logo last for close to 11 years? Only time will tell. Eleven years from now I may not be the person in charge of moving these types of things along – at that point, even Patrick will be voting age.

PS.  The photo is one that MaryKathryn Briggs took when she visited us last year.  She brought the broccoli tree in as the focus in many of her photos without even knowing the importance of it.  Thanks MK.

Celebrating Ten Years this week…

When we were getting started in the travel and hospitality industry, people told us if you make it to ten years you will see a difference in how your reservations take off – we have definitely found this to be true.  At the start of this year we began to feel a change in how our business was growing.  Things are snowballing for us.  Many avenues such as the web, group travel, and word of mouth are merging together and increasing our bookings for 2015 and 2016.  We are so grateful for this.

We celebrate our tenth anniversary this week.  During this week in 2005 we accepted our first group of guests.  We practiced the Texas’ hospitality our parents taught us and meshed it with Panama’s warm and beautiful culture and country to create Tranquilo Bay Eco Adventure Lodge.  We have learned a lot in the last ten years.  We will always learn from our employees, guests, competitors, suppliers and other travel professionals.  Our employees have been a part of our success to date and will continue to be so.   Our children have started to step in and help out in little ways, before we know it, they will be running this business.  We are fortunate to be the ones to steward this little piece of paradise with our children and employees.

It has been a joy to watch Tranquilo Bay grow as if it is one of our children.  We appreciate all you who have spent a portion of your hard-earned vacation with us over the last ten years.  We hope to see you again in the future!

Kirsten Hines’ Review of Tranquilo Bay

Eco Lodge Dock

Kirsten Hines, Jim Kushlan, and George Angehr visited us in April.  We were a stop on their seabird survey.  During their time in Panama, they covered some serious ground.  The next time we are in the city we will definitely be checking out the Biomuseum and George Angehr’s work.

Please take a look at Kirsten’s review of her trip and Tranquilo Bay specifically.  Tranquilo Bay was the last stop of their trip, so it is at the end of the trip review.

Thanks to Kirsten for taking the time to write up such a detailed review of her trip and her stay with us.  We appreciate it and we know how much it can help others who are making plans to travel to Panama.

Rough week that ends well

Birding PanamaI had a rough week last week – this Blue Dacnis and I were on the same page. Between rain, migraines and emergency dental work for our eight year old daughter (which included a quick day trip to Panama City), I also had amazing conversations, saw friends I hadn’t seen in a long time, got to know some new and very interesting people, see my daughter on a horse for the first time (not the reason for the emergency dental work), and watch both the children and our business grow. Steve Ingraham was here to check us out and take photographs. His photographs are a wonderful reminder of why we have chosen to make Bocas del Toro, Panama our home. God has been very kind to Bocas. The natural resources that exist here are beyond compare.   The fact that we have the gift and opportunity to do what we can to steward this small piece of the earth we call Tranquilo Bay is such a blessing.

I ended the week with a sore throat I caught somewhere along the way during a bumpy and exhausting ride. However, I have a new set of wall-to-wall bookshelves in our new classroom to store our very large collection of books and the kids’ schoolwork. Tranquilo Bay received four new excellent reviews on TripAdvisor, the promise of a future trip with Steve Ingraham, lots of laughs with our guests this week, and a reminder of just how lucky we are to call this piece of paradise home.

Bocas del Toro HotelPlease click-through to check out Steve’s photos from his time here in Bocas del Toro.   They are amazing in their own right, but they also give you a very good idea of the colors you might see here in Bocas – rain or shine.

Proud Moment

Yohany Miranda came to work at Tranquilo Bay in December 2005. She was around when we brought Boty home from the hospital. She had Boty speaking Spanish at age one.

 

After a period of a few years, Yohany decided she needed to try things out in the city. So she headed to Panama and got a job. With a commute of at least an hour and a half each direction, the job in Panama City wasn’t as fun as she thought it might be. So, she went back to Puerto Muelles to decide what to do.

We found out she was back at home without a job and asked her to come back to TB. She did.   After a period of time she confessed that she really wanted to go to university to get a degree. We told her to find an university that would allow her to take her classes online or to go on occasions to school rather than needed to attend in person each day. She found one.

We told her if she made an A or a B we would pay for the class. Needless to say she made only As and Bs.

Last Saturday Jim and I attended a graduation. Yohany graduated from college, with a degree in Tourism, in about four years. The entire time she was attending school she was working full-time for us. Jay, Jim and I along with the children and all of our staff could not be more proud of her. I cried at the graduation. I think I might have been the only person there that cried. We are so proud of her. She has worked so hard and developed into an amazing person over the eight plus years that we have known her.

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We joke that we have already paid for our first college education, but really we have. Spending the time to work with an employee and help her grow into a better version of herself has been so rewarding to us. We are so grateful for who she is and who she is becoming and because of her we look forward to finding ways to help other employees in one way or another.

Congratulations Yohany! Enjoy your vacation because we can’t wait for you to get back to work.

Accommodations Video

I have been spending some time on our YouTube channel recently and I decided to pull a few of the videos back out for some of you who might not have seen them previously.   While it is hard to get a good feel for what it is like to visit us here in paradise, this video does a pretty good job of presenting you with some of the sights you could encounter.

Updating Photo Galleries

One by one I am updating our photo galleries.  I am adding our best photos and trying to improve them by making them more user-friendly.  I have learned, in my years as a small-business owner, that some things should be set aside for a period of time.  So it was with the photo galleries.  I thought I had found a solution, but alas, it was not particularly user-friendly.  This round seems to be better.

I started with the birds by species galleries.  Ramon and Natalia have captured so many birds that it was the right place to begin.  Thus far, we have a new page for the birds by common name beginning with the letters A through C.  My goal is to update a gallery each week and to try to add one new gallery every few weeks.  I will post the new galleries and the updates on the blog as I am able to get them posted onto the website.

Panama Birding

Click the photo to get to the newest gallery –  Birds by Common Name:  A – C.